About Us

UTA Marketing is a dedicated consulting practice integrated in one of the world’s largest and most influential talent agencies. We’re a strategic group of marketers and strategist with decades of experience developing programs that help corporate clients stand out, be relevant, and grow.

UTA Marketing leverages the agency’s unique expertise across film, television, digital media, video games, music and live entertainment, access to talent and key industries, and powerful marketplace intelligence to create and provide a range of strategic and creative solutions for brands.

What we do

Research & Strategy

  • Insight research: category & competitor
  • Qualitative and quantitative studies
  • Ecosystems overview
  • Strategic analysis & planning
  • Execution strategy

Entertainment Partnerships

  • Partner outreach
  • Content integrations
  • Structuring & content negotiation
  • Deal making
  • Program oversight

Business Acceleration

  • Positioning/marketing
  • Relationship brokering
  • Studio/network business development
  • Lead generation

Creative Storytelling

  • Content programming
  • Brand integration & placement
  • Program development
  • Experiential innovations

Events & Activations

  • Campaign development
  • Event production
  • Partnership management
  • Vendor sourcing

Talent Acquisition & Partnerships

  • Talent ideation
  • Procurement
  • Deal negotiations
  • Relationship management

Company we keep

We have partnered with some of the world’s leading brands.

Advantage

Being housed within one of the world’s premier literary and talent agencies, UTA Marketing provides valuable resources for our clients within the media industry that have a global reach. Our strategic approach to drive new initiatives is designed around three key drivers:

Insight

To remain relevant, companies need to stay ahead. UTA Marketing is at a unique intersection by being at the forefront of entertainment and within the convergence of talent, content, distribution, and technology. Marketplace intelligence allows us to advise on how to utilize and leverage our resources to distinguish marketing endeavors, guide on sponsorship opportunities, and identify revenue generating activities.

Engagement

The best companies are not static. They create new experiences. Our approach nurtures communities that build bespoke strategies, creates opportunities to drive new sales, identifies partnerships, develops scalable advertising business, and focuses on activation strategies that encourage audiences to rally around our client’s core values..

Crossover

Companies do not live in isolation. They influence and are influenced by the world around them. To create awareness and opportunities you have to reflect culture and where it’s going. Media and entertainment consistently impact cultural norms, which is why we have a multi-disciplinary approach, crossing over with today’s multi-hyphenated artists and media in all areas of entertainment.