As we do every week, Brand Studio staffers independently entered the “brand confessional” to compile our curated list of the most interesting brand-related stories.
As we do every week, Brand Studio staffers channeled their inner Katniss in a competition to suggest the best and most interesting brand-related stories of the week. With the LA Auto Show in full swing, we decided to focus this edition entirely on automotive-related branding stories.
As we do every week, Brand Studio staffers exchanged notes via sophisticated cryptographic devices and prepared this summary of interesting branding-related stories from the past week. What’s different this week is that we decided to focus on some great research-related discoveries.
In 5 Pieces of Unsolicited Branding Advice for Tech Brands Brand Studio Executive Director Laurence Vincent argues that tech brands are putting too much emphasis on awareness programs and not enough on the programs that build strong brands.
As we do every week, Brand Studio staffers arm wrestled over the most interesting and relevant stories related to branding that crossed our feeds. Here’s the list of those that passed muster this week.
As we do every week, Brand Studio staffers connected via a high security com-link to discuss the most interesting and relevant stories related to branding that crossed our feeds. Here’s the list for this week.
Each week, Brand Studio staffers cast lots on the most interesting brand-related stories of the week. These are stories you might have missed during the media frenzy over the government shutdown, but they caught our attention because they offer useful insights, trends and examples of branding in action.
Last month, I had the privilege of interviewing TechShop CEO Mark Hatch for Live Talks LA. We discussed the underpinnings of the growing revolution known as The Maker Movement, and his new book: The Maker Movement Manifesto.
The Maker Movement is a fascinating and productive trend in our culture. With cheaper tools that are easy to use and a database of knowledge as wide as the internet, many people are discovering that you truly can build it if you can dream it. You can read more about the book and its relationship to culture on my personal blog.
Each week, Brand Studio staffers huddle in a remote location (actually, it’s a very stylish conference room) to select our favorite news and stories from the world of branding. These aren’t the stories you couldn’t escape (like Apple announcing the date of the next iPad). Instead, they’re stories you might have missed.