Tag: strategy

The Point of Attachment Podcast: For Love or Money

Run Time: about 20 minutes

Why do so many people groan about Valentine’s Day? It’s an annual marker that is supposed to be a celebration of love, but for many it comes across as a 24-hour commercial ritual and a gauntlet of high-pressure relationship expectations. As our strategy director, Marisa Robertson put it:

Marisa

It feels like a holiday for the marketers rather than a holiday for you and your significant other.

 

From Mad Men to Brand Real

European Business Review[quote float=”left”]Brands only accrue value through the delivery of exceptional experiences.[/quote] I had the privilege of writing a piece for the July issue of European Business Review, which was released today. I returned to my favorite topic: how branding is a strategic discipline that must be managed by the most senior leadership of an organization. I’ve been really excited to hear more leaders and critics alike discussing the meat of a brand, instead of the sizzle. I firmly believe we are at a moment in time in the business community where leaders are re-evaluating how they go about building strong brands. Some of these evaluations are by choice, others by compulsion. Because “the brand” has become so important to any successful business, I am hopeful that more leaders will recognize it is not something that lives exclusively in the domain of the marketer.

Check out the article here.